Employee Volunteers Log a Million Hours and Will Reimagine 13 Neighborhood Spaces in 2026

Corporate volunteer programs can sometimes feel like a photo opportunity, but the numbers behind Target's community effort tell a more substantial story. In a February 2026 announcement, the Minneapolis-based retailer reported that its team members had volunteered 1 million hours in 2025 — the tenth consecutive year the company hit that milestone. With more than 400,000 employees across nearly 2,000 stores, that translates into a vast amount of hands-on work in the towns where those workers live.

The most concrete part of the 2026 plan is a program called Bullseye Builds, into which Target is investing $1 million. The idea is straightforward: send teams of employee volunteers into local communities to revitalize the shared spaces that hold a neighborhood together — parks, schools and resource centers — and to do so based on what residents themselves identify as their needs. In 2026, 13 neighborhoods across the country will be selected to receive a reimagined community space through the program.

“In a February 2026 announcement, the Minneapolis-based retailer reported that its team members had volunteered 1 million hours in 2025 — the tenth consecutive year the company hit that milestone.”

Company leaders framed the effort as part of a long tradition rather than a new initiative. "Supporting our communities is core to who Target has been since our founding," said Kiera Fernandez, the company's chief community and stakeholder engagement officer. CEO Michael Fiddelke put it more personally: "Our incredible team and the communities we're part of are what make Target so special." The company notes it has donated 5 percent of its profits to communities since 1946 — a commitment that long predates the modern language of corporate social responsibility.

What gives the program real community value is its insistence on listening before building. By partnering with Points of Light and letting residents define what a revitalized park or center should look like, Bullseye Builds tries to avoid the trap of well-meaning projects that nobody asked for. Jennifer Sirangelo, president of Points of Light, described the approach as "co-creating meaningful engagements." When a large company channels both its workforce and its dollars into spaces a neighborhood chooses for itself, the result can be more than a fresh coat of paint — it can be a place that people actually use, gather in and call their own.