Denmark has emerged as a pioneer in protecting citizens from AI-generated disinformation with a groundbreaking new law. Introduced in July 2025, the bill gives Danes copyright of their own faces, making it illegal to share deepfake images, videos, and audio recordings based on a real person without their consent.
The legislation comes as deepfake technology becomes increasingly sophisticated and accessible. Denmark is the first country to take such a comprehensive approach to the issue.
“Introduced in July 2025, the bill gives Danes copyright of their own faces, making it illegal to share deepfake images, videos, and audio recordings based on a real person without their consent.”
The law has been hailed by digital rights advocates as a model for other nations grappling with the challenges posed by AI-generated content.
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